Visual Identity Direction – Brand Language Study

This project explores the development of a visual identity direction derived from analyzing a reference logo and extracting its underlying design language. The process focused on interpreting visual cues such as color relationships, compositional balance, and typographic tone to construct a cohesive and original visual system.

The visual direction was derived by analyzing the reference logo and extracting its underlying design language.
The objective was to construct a cohesive visual system that reflects a similar institutional tone while maintaining full originality and avoiding direct replication.

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