This project began by defining the message before constructing the symbol. The focus was on developing a visual identity for an institutional initiative, balancing cultural references with a contemporary visual language. The objective was not merely to create a new mark, but to establish a visual system capable of functioning across diverse applications.
The logo was approached as a communication structure. Geometric relationships, composition, and visual elements were refined through deliberate evaluation and control. Symbolic components were treated as functional carriers of meaning rather than decorative additions.
This showcase presents the development process, from conceptual foundation to applied visual expressions.
