This project involved leading the brand identity strategy and translating it into a distinct visual direction tailored to the company’s positioning.
The work focused on defining the visual language, establishing the overall art direction, and developing a cohesive design system to ensure a unique and recognizable brand presence.
The work focused on defining the visual language, establishing the overall art direction, and developing a cohesive design system to ensure a unique and recognizable brand presence.
In addition to the visual framework, the role extended to developing the company profile and contributing to content structuring and narrative alignment to maintain consistency with the brand identity.
